UGC Content Campaign: #makingitwork

I managed and produced this moving piece that relied on user generated content at the height of the COVID-19 pandemic. Soliciting real footage from our global community of freelancers and entrepreneurs from 16 different countries, I quickly assembled a moving digital campaign that highlighted the core sentiment that working remotely doesn’t mean working alone. Aside from the hero video, this content provided a slew of additional social content for several weeks at a pivotal juncture for the brand.