Super Bowl 2021 – “Opportunity Knocks”

I worked on our first Super Bowl commercial in February 2021, at the height of the COVID-19 pandemic. Fiverr partnered with the now iconic Four Seasons Total Landscaping (of Trump/Giuliani press conference fame) to produce one of the most talked about spots of the year. It wasn’t just a commercial—we actually revamped Four Seasons Total Landscaping’s website, brand identity, t-shirt and merch collection and more—all using talented Fiverr freelancers. In addition to being a brand lead on the main spot (produced with Publicis), I also oversaw the IRL business revamp, as well as production of the behind-the-scenes video that accompanied the ad. The accompanying social campaign also won a Bronze Pencil at The One Show.