Pride 2022: The Old Gays x Fiverr

For the second year running, I managed the production of a children’s book for LGBTQ+ Pride, this time with “grandfluencers” The Old Gays, who have over 10.3 million followers on Tiktok. This book aimed to combat recent anti-LGBTQ legislation sweeping across the US, particularly in Florida with the “Don’t Say Gay” Bill. The book was again localized into 8 key languages, and beat the previous year’s metrics with 62k downloads. The Old Gays also produced dedicated TikToks to promote the book, and participated in media interviews. We used only LGBTQ+ talent to produce the book, and coupled the book launch with a donation to The Trevor Project. Hardcover editions were also created for all employees globally.