Power of Humanity + AI Took My Job Campaign

With the cultural conversation around AI dominating headlines in 2023 and threatening our business, we addressed the AI Revolution head on in a bold brand campaign + out of of home activation in NYC. Our hero brand spot focused on the core insight that AI is not just something to fear, but instead something to be embraced and harnessed to elevate your work to the next level. (It also featured a real AI artist freelancer on Fiverr!) We paired this with a provocative OOH campaign in NYC that started many conversations online around the labor market effects of AI and received positive trade press coverage. I managed creative development, production (shot in Sofia, Bulgaria) and post-production of the campaign.