Work Life Photographer of the Year Contest

As part of a yearly focus on a key high opportunity vertical, I developed a marquee campaign to support the Photography categories on Fiverr. We partnered with three global photographer influencers who served as judges and promoters of our “Work Life Photographer of the Year Contest,” playing on National Geographic’s “Wildlife Photographer of the Year” and focused on what “work life” looks like in our always-in-flux post-pandemic world. We received over 32,000 landing page visits and 2700 high quality photo submissions from 103 countries. The campaign led to an increase across all key metrics including First Time Buyers, Orders, Active Sellers, Spend Per Customer, and Site Visitors.