Martha Stewart – “Rethink What’s Possible”

In Fiverr’s last US campaign, Fiverr employed multi-hyphenate mogul Martha Stewart as our new brand spokesperson to show how our target audience should “rethink” Fiverr as a destination for more than just one-off cheap services. With the central metaphor that “using Fiverr just for small tasks is like hiring Martha Stewart as just an intern” we launched our recent up-market product release concurrently with this brand campaign. I managed this campaign from briefing the creative team to production to 360 planning to final delivery. I also delivered campaign extensions like a contest whereby three small business owners won a 1x1 business consultation with Martha Stewart, as well as ongoing Martha meme content and related social series around our “rethinking what’s possible” brand messaging.