Expand Your Team / Who’s Marco?

I co-led development and production of our 2022 global brand campaign, produced in-house without an agency and localized for five key global markets (US, UK, France, Germany and Australia) with over 100 unique video assets of varying lengths across TV and Digital. The hero spot celebrates a remote freelancer on Fiverr who is so beloved that employees throw him a going-away party, highlighting how freelancers today are increasingly seen as a true part of “the team.” Upon launch, we even sent some of our favorite freelancers cakes with their faces on it in IRL appreciation, an activation written up in Marketing Brew.