International Freelancer Day

Many professions have their own day of recognition: Teachers. Bosses. Nurses. But there had never been an official global day to recognize and appreciate the freelance community, despite the fact that 46.5% of the global workforce (~1.6 billion people) are self-employed or freelancing, according to the World Bank. For the past 3 years I’ve led the concepting, development and execution of this new holiday, which has included elements like a global social campaign where our community posted all the touching reasons they freelance, in-person events and celebrations in over 20 global cities, and a Freelancer Wellness Grant program to assist with wellness related expenses. The social campaign in 2022 garnered thousands of UGC posts with 99% overall positive sentiment. This year we also created an IFD “Selfe Generator” and unveiled a partnership with Aetna to expand healthcare access to freelancers.