Entrepreneur Case Study Program: “Scale Up Stories”

Producing evergreen case study content for PPC, Social, CTV and beyond I was in charge of the case study program at Fiverr, having produced over the years countless video vignettes of real entrepreneurs, freelancers and small businesspeople who use Fiverr to augment and grow their business. I instituted a streamlined process to source global case study subjects from vast amounts of customer data, “audition” them for camera readiness, and film and edit the case studies in lean half day shoots. In the most recent series “Scale Up Stories,” we showed a variety of businesses: NGOs, larger corporates, e-commerce sites and scrappy startups, highlighted the unique Fiverr story of each. Rather than just the typical case study video that gets hidden on a website page, I also sliced and diced this content into a variety of high performing assets for PPC and CTV.