HowMuchToMakeAVideo.com

Though now defunct, as part of our growth marketing efforts while at Veed.me (later acquired by Fiverr), my colleagues and I launched a tool to take advantage of a very common Google search and the most common question we got asked in our industry: how much does it cost to make a professional video? Our tool allowed users to educate themselves on the real costs of video production (c. 2015) in less than a minute, gamifying the experience by explaining the inputs to production (special effects, editing, sound, location rental, animation, etc.) in a simple, digestible way. We funneled all users who completed the quiz directly to our videographer platform (our main product), resulting in hundreds of qualified leads. The minisite was featured on ProductHunt.com and received over 636 upvotes from its entrepreneur community.