Griiip x Fiverr

Overview

As part of our sponsorship of this pioneering motorsports league, Fiverr opened a global design competition to our freelance community of graphic designers to create a custom “liveryˮ (exterior paint job) of an official Griiip race car. The winning designer, the insanely talented German artist Steffen Heill (@trippiesteff) was flown to Northern Italy to see his winning “Hot Wheelsˮ inspired design driven by noted racer Luca Filippi. I managed this partnership and competition on all levels, including on-the-ground production of video and social content in Italy.

Role

Creative Strategy + Brand Lead

Budget

$75k

Agency

In-house at Fiverr